Start with the purchase journey
We identify the questions, behaviors and moments that indicate movement from awareness toward consideration and action.
/ Specialized service
Consumer Buyer Intent Data
Build consumer audiences around real behavioral and purchase signals, then reach them through the channels that fit the journey.
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/ WHY IT MATTERS
Demographics describe who someone is. Intent signals help reveal what they may be trying to do next.
MMG develops privacy-conscious consumer intent audiences using relevant behaviors, interests, research activity and journey signals. We refine the audience around your offer and market, refresh it monthly and help activate it across paid social, display, email and customer data workflows.
/ WHAT WE DO
Built around
the real need.
- 01Consumer behavior audience strategy
- 02Purchase-journey signal mapping
- 03Interest and research audience segments
- 04Household and geographic refinement
- 05Paid media and CRM activation
- 06Monthly audience refreshes
/ BEHAVIOR WITH CONTEXT
Find the signal
inside the noise.
Build the right segment
Audience logic can combine behavior with geography, household attributes, interests and other relevant criteria.
Keep it current
Monthly refreshes help the audience reflect changing behavior instead of becoming another stale data file.
/ THE POINT
Work that moves
something forward.
Move beyond broad demographic targeting
Reach consumers closer to a decision
Create reusable audiences across channels
/ COMMON QUESTIONS
Consumer intent,
made useful.
Can consumer intent audiences be used in paid social?+
Yes. Depending on the program and platform requirements, audiences can support paid social, display, email and other activation workflows.
Can audiences be limited by geography?+
Yes. Programs can be structured around local, regional or national markets, including Omaha-specific campaigns.
Will every person become a customer?+
No audience can guarantee a purchase. Intent data improves the evidence behind targeting, while creative, offer, timing and follow-up still determine performance.
/ YOUR MOVE
Reach consumers
closer to action.
Let’s define the behaviors, markets and activation channels that can make a consumer audience valuable.
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