Audience Intent Marketing

Audience intent marketing uses observable behavioral and research signals to identify groups more likely to be actively evaluating a category, solution or purchase. MMG turns those signals into managed audiences for media, CRM and sales activation.

Buyer intent data is information that indicates a person, household, company or buying committee may be researching a topic, comparing solutions or moving toward a purchase. It helps teams focus on demonstrated interest instead of relying only on broad demographic targeting.

No. Audience Intent Marketing is a custom, continuously managed audience program. It combines strategy, audience logic, refreshes, enrichment, activation and reporting instead of delivering a static commodity list.

The program can support organizations of different sizes, but it is especially valuable for companies with meaningful customer value, established media or sales budgets and a need to improve targeting efficiency. Many ideal clients have annual revenue above $10 million, although fit is determined by audience economics rather than company size alone.

Yes. MMG can provide the managed audience data as a focused service or connect it with paid media, CRM, marketing automation, SEO and sales workflows.

MMG designs each program around responsible data use, appropriate governance and the activation requirements of the selected channels. We also document intended use and work with client teams on their own privacy and compliance responsibilities.