Define meaningful intent
We translate your offers, competitors, buyer questions and sales priorities into an audience strategy grounded in observable research behavior.
/ Specialized service
B2B Buyer Intent Data
Identify companies and buying committees showing meaningful research behavior, then activate those audiences across marketing and sales.
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/ WHY IT MATTERS
Your best prospects rarely announce that they are entering a buying cycle. Their research behavior often does it first.
MMG builds custom B2B intent audiences around the topics, solutions, competitors, firmographics and roles that matter to your revenue team. We help organizations prioritize accounts, reach buying committees and connect marketing activity with sales follow-up while interest is active.
/ WHAT WE DO
Built around
the real need.
- 01Company and account intent audiences
- 02Buying committee and job-role targeting
- 03Topic and competitor research signals
- 04Firmographic audience refinement
- 05CRM and sales-priority activation
- 06Monthly audience refreshes
/ PIPELINE INTELLIGENCE
See the account.
Understand the committee.
Map the buying committee
Refine audiences by company characteristics and relevant roles so campaigns can engage more than one isolated contact.
Activate across teams
Use audiences for paid media, account-based campaigns, CRM enrichment and sales prioritization with one connected plan.
/ THE POINT
Work that moves
something forward.
Prioritize accounts with stronger evidence of demand
Reach more of the buying committee
Give sales teams timely context for outreach
/ COMMON QUESTIONS
B2B intent,
without the fog.
How is B2B intent different from a lead list?+
A lead list is usually static contact data. B2B intent audiences are built around current research behavior and refreshed over time, then connected to account, media and sales workflows.
Can we target named accounts?+
Yes. Named-account programs can combine your target account strategy with active research signals, company attributes and buying-committee roles.
Does this replace our CRM?+
No. The service can enrich and prioritize CRM activity, but your CRM remains the system of record.
/ YOUR MOVE
Put active accounts
at the top of the list.
Build a managed B2B intent program around your market, deal size and sales motion.
Start a conversation ↗