/ THE CHALLENGE
What needed
to change.
Highly technical innovation can become inaccessible when content follows an internal scientific structure instead of the questions investors, partners and customers bring to the site.
/ Biotechnology website and search strategy
GT BioSolutions
A clearer digital experience and search strategy that makes complex biotechnology innovation easier to understand, discover and act on.
View the case study ↓Healthcare & Biotechnology
/ THE PROJECT
Context first.
Then the work.
GT BioSolutions needed its website to explain sophisticated biotechnology work to multiple audiences while supporting credibility, partnership conversations and long-term discoverability.
- Client
- GT BioSolutions
- Industry
- Healthcare & Biotechnology
- Capabilities
- Website Redesign · SEO / AEO / GEO · Biotechnology
Designed to be clear, useful and unmistakably connected to the organization behind it.
What needed
/ THE APPROACH
How we made
it move.
MMG redesigned the WordPress experience around clearer content architecture, modern visual storytelling and performance. Ongoing SEO, AEO and GEO programs extend that clarity into traditional search and emerging AI-powered discovery.
/ WHAT WE DELIVERED
The connected
pieces.
- 01Biotechnology content architecture
- 02WordPress experience design
- 03Performance and technical optimization
- 04SEO, AEO, GEO and AI visibility
/ THE OUTCOME
Better where
it matters.
A clearer story for technical and business audiences
Improved structure for search and answer engines
A scalable platform for innovation and company growth
/ CONNECTED CAPABILITIES