/ LATEST THINKING
Useful ideas.
No mystery theater.
1,456 articles
Digital Marketing · September 26, 2016
Things to Split Test in Your Facebook Advertising Campaign
A successful advertisement campaign on Facebook requires a lot of strategizing. Every aspect of an advertisement needs to be tested thoroughly. A split test can help you test different aspects of the same ad when targeting the same audience or test the same ad against different target groups.Read more in 3:04 ↗
Digital Marketing · September 25, 2016
5 Social Media Marketing Myths Debunked
Social media marketing should, no doubt, be an extreme part of your marketing mix. However, with its apparent success, it has become a talking point which has created both supporters and detractors. When something becomes popular, invariably a few myths get created and propagated. In most cases, the myths may be laughable or preposterous and they are as such quite benign. However, if a business falls into the trap of believing all the social media myths out there, it could hurt them real bad.Read more in 3:16 ↗
SEO & Search Marketing · September 23, 2016
6 Tips To Create More Engaging Content
Creating pages after pages of words or limp videos and content with unrelated images won’t help your inbound marketing efforts much in the long run. The ideas shared through the words matter, the word count or quantity of content created does not. The reason is simple.Read more in 3:03 ↗
SEO & Search Marketing · September 21, 2016
How Is Voice Search Going To Impact SEO?
There has been a rise in the number of voice search queries in the last couple of years or so. Multinational tech giants like Google, Microsoft, Facebook, Apple and Amazon are all trying to launch their own digital personal assistants. Most would say the rise of voice queries and digital assistants has to do with convenience.Read more in 3:01 ↗
Digital Marketing · September 19, 2016
How to Deal With Unhappy Customers on Social Media
Unhappy or dissatisfied customers can’t be good for your business. Especially, when they decide to tag your brand and vent their ire on social media or address it directly to you.Read more in 3:10 ↗
SEO & Search Marketing · September 16, 2016
Why are Meta Descriptions Important and How to Write Them Correctly
Meta-descriptions are often ignored by SEO experts because many believe they don’t have a direct impact on the search engine ranking of a page. Although it is true that search engine algorithms do not directly factor in the meta-description of a page, it is also true that the meta-description is an important part of a meta-tag as it helps to improve the click through rate of a page.Read more in 2:43 ↗
Digital Marketing · September 14, 2016
How Can Companies Improve Customer Engagement on YouTube?
Creating a video that goes viral on YouTube should not be your end goal. If you have a YouTube channel, the main aim should be to encourage your subscribers and viewers to visit your channel and videos multiple times. Your aim should be create a connection with them which goes beyond the immediacy of a viral video; the association with your audiences should be long-term.Read more in 2:45 ↗
Digital Marketing · September 12, 2016