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MMG Insights · February 1, 2017
How Programmatic Delivery can Change the Way Content Marketing is Practiced
What if you were told that there was something better than native advertising when it comes to placing marketing content in the user domain in a non-intrusive manner? Shocked? Programmatic delivery of content can do just that. Programmatic delivery depends on the use of software and tools to understand not only the exact intent behind a query but the sites that the target is most likely to hang out and look for information. You can then place the content, your online advertisement or marketing message exactly on that site in a way that seems unobtrusive and relevant to the user. Read more in 2:34 ↗
MMG Insights · January 30, 2017
How can Permission Marketing Help You Expand Your Digital Footprint?
Permission marketing is mainly used in the context of Internet marketing. When you embed a script on your website that supports an opt-in form that your site visitors can fill up to give you permission to send them your digital catalogs or e-zines or when your searchers enter a query on a search engine and your ads get displayed either as sponsored content or as display ads on the ranking page (of course, you spend money to buy the space or the slot through an online auction for relevant keywords), your targets are essentially giving you the permission to inundate them with relevant ads and content.Read more in 2:45 ↗
SEO & Search Marketing · January 27, 2017
Why Should You Consider Influencer Marketing To Boost SEO Efforts?
Search engine optimization (SEO) is a very minuscule part of your digital marketing efforts to boost website visibility and rankings. As digital media is gaining momentum, different forms of marketing have emerged to deliver meaningful results. One such concept is influencer marketing, which is complementing digital media efforts of marketers in a big way.Read more in 2:26 ↗
Digital Marketing · January 25, 2017
Live 360 Degree Video Streaming Reaches Periscope
As brands and organizations are going digital, social networks are seeking to incorporate various aspects to develop meaningful relationships with consumers. The unique feature of social media is personalized interaction with consumers and measurability of performance. Digital content is getting revolutionized, which is why social networks are adopting different content formats and features to strengthen interaction and engagement.Read more in 2:22 ↗
SEO & Search Marketing · January 23, 2017
The Digital Media Trends That Will Lose Substance in 2017
Since the dawn of digital media, marketers are actively involved in finding ways to leverage this emerging media. Social media networks such as Facebook and Twitter have been used to connect with audiences across the globe.Read more in 2:28 ↗
MMG Insights · January 20, 2017
Email Marketing: How to Do It Right
You can’t test your email on all the devices and email clients in the market, but you can optimize it for the majority.Read more in 2:38 ↗
MMG Insights · January 18, 2017
Top Content Marketing Ideas You Could Try Out in 2017
Content creation is only one side of content marketing.Read more in 2:21 ↗
Digital Marketing · January 16, 2017