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Featured image for Emergency Maintenace - Meltdown and Spectre

News & Events · January 9, 2018

Emergency Maintenace - Meltdown and Spectre

You have likely seen in the news two security vulnerabilities that have come to be known as "Meltdown" and "Spectre". Meltdown and Spectre are both hardware bugs that allow normally secret information to be read by any software that’s asking for it.Read more in 0:48
Featured image for 4 Things SEO Professionals Should Always Keep In Mind

SEO & Search Marketing · January 8, 2018

4 Things SEO Professionals Should Always Keep In Mind

Surviving in the highly competitive world of search marketing is something not all brands can do. SEO professionals handling these brands in the digital space are often facing a tough time pushing their websites higher in SERPs. The whole process often resembles a trial-and-error method of putting inputs and measuring outputs against key performance indicators. But in reality, SEO is more than that.Read more in 2:18
Featured image for The Five Best Twitter Accounts to Follow

Company & Culture · January 5, 2018

The Five Best Twitter Accounts to Follow

Twitter is a great platform to share your views with the world. Or at least you are putting your views out there in the hope that someone will read your tweet and if you are lucky to retweet it. There are those all-powerful beings however who have tens of thousands of followers and get retweeted all over the place. They have done something right, and maybe by following them we could learn a lesson or two on how to take our own humble tweets to the next level.Read more in 2:20
Featured image for The Difference Between UX And UI Design

Mobile App Development · January 3, 2018

The Difference Between UX And UI Design

If you are even remotely aware of the digital technology, you would have most certainly heard of the terms UX and UI design that are often used in web designing. While most people like to believe that the twin terms can be used interchangeably, the truth is that both UX and UI are quite different from each other in a number of ways. So, what exactly is it that distinguishes the UX from the UI? Here is a discussion that you might find useful.Read more in 2:16
Featured image for 4 Myths About Social Media Marketing And The Truth About Them

Digital Marketing · January 2, 2018

4 Myths About Social Media Marketing And The Truth About Them

Regardless of whether you are a well-established business house or a freshly introduced startup venture, social media marketing is undeniably the one strategy that is absolutely indispensable in today’s world. It has become absolutely essential for all kinds of businesses to expand their presence on the World Wide Web and enhance their brand visibility among their potential customers. However, there are a lot of misconceptions regarding social media marketing that are absolutely baseless and are miles away from the truth. Here are a few of them.Read more in 2:15
Featured image for The Top Ten Mistakes of Entrepreneurs

Business · December 29, 2017

The Top Ten Mistakes of Entrepreneurs

Almost every successful business has had hard times and even the most successful entrepreneurs have made mistakes. The mistakes of others can be a powerful lesson to us, we can learn from them what not to do and save ourselves time, energy and heartache.Read more in 2:26
Featured image for The Man Behind The Pope’s Social Media Platform

Digital Marketing · December 27, 2017

The Man Behind The Pope’s Social Media Platform

Social media truly has infiltrated every corner of life, even the Pope has hopped on the bandwagon. With a following of over 40 million people on Twitter ,Pope Francis has managed to get himself quite a fan following. His short and simple messages about faith, the Gospel and the love of God have certainly struck a chord with people from around the world.Read more in 2:19
Featured image for Social Media Targeting: Reaching Your Social Media Audience

Digital Marketing · December 26, 2017

Social Media Targeting: Reaching Your Social Media Audience

In a time where everyone is online, social media marketing is one of the most efficient ways to reach your audience. Knowing your audience is a vital step in running a great marketing campaign. This involves collecting information regarding your best customer’s age, gender, education, their language and location, their relationship status, their motivators, and their likes and dislikes.Read more in 2:22