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156 articles

Featured image for Understanding color psychology for creating a unique brand identity

Web Design & Development · November 24, 2017

Understanding color psychology for creating a unique brand identity

Believe it or not, humans rely on visual cues to make purchase decisions. Unless a brand uses colors in the right way, they cannot expect to get the attention of their customers, who are already barraged by a slew of advertisements. That is why it's important for brands to understand the term “color psychology” in its true sense.Read more in 2:34
Featured image for Four Simple Tips That Can Help A Hotel Website Succeed In The SEO Game

Web Design & Development · November 1, 2017

Four Simple Tips That Can Help A Hotel Website Succeed In The SEO Game

Like any website of any business, a hotel's website's objective is to drive conversions. But it won't be possible if a hotel business ignores website optimization. As 55 percent of business travelers and 60 percent of leisure travelers use search engines while planning trips, hoteliers can't afford to ignore the power of SEO. Search engines help them drive organic traffic to their website. It's a great option for them because it can lower their customer acquisition cost to a great extent.Read more in 2:11
Featured image for Top Ways To Improve Your Website’s UI/UX

Web Design & Development · October 6, 2017

Top Ways To Improve Your Website’s UI/UX

A modern business cannot survive without a website. After all, your website is a platform where the entire world is introduced to your business. It gives potential customers information they need to form an idea about what you do, products and services you provide, your company ethics and values.Read more in 2:23
Featured image for 6 Things To Keep In Mind To Create A User-Friendly Website

Web Design & Development · September 18, 2017

6 Things To Keep In Mind To Create A User-Friendly Website

Web designing is among one of the most important elements of your business. With most of the commerce getting digitized in today's world, it is essential that every company has websites that are easily accessible by users.Read more in 2:40
Featured image for How Is UX Design Different from UI Design?

Web Design & Development · August 25, 2017

How Is UX Design Different from UI Design?

There is so much continuous technological development taking place that there are a number of new terminologies floating about almost every day, especially in the tech world. Some are easy to understand while others can be quite confusing initially. Two such terms are discussed here – UX design and UI design. What do these terms mean? What do UX and UI designers do? How are UX and UI design different from each other?Read more in 2:21
Featured image for Great Tips To Enhance Your Website’s UI/UX Design

Web Design & Development · August 7, 2017

Great Tips To Enhance Your Website’s UI/UX Design

A website with a good user interface and user experience design can take you places, and help you stand out among the pool of competitors. Read more in 2:05
Featured image for What is UX design?

Web Design & Development · June 15, 2017

What is UX design?

User experience (UX) design is a loose umbrella term that generally refers to steps taken to enhance a user's experience with a certain application or website.Read more in 2:18
Featured image for The Importance Of User Interface (UI) Design

Web Design & Development · June 7, 2017

The Importance Of User Interface (UI) Design

User interface (UI) design defines how an individual user interacts with a digital information system. It is essentially a series of visual elements that a user uses to interact with the digital device.Read more in 2:19