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325 articles

Featured image for 5 Tips That Will Help You to Create Sticky Content

SEO & Search Marketing · October 7, 2016

5 Tips That Will Help You to Create Sticky Content

Sticky content is important because it can change the rate of traffic to your website, the bounce rate that your website has and how closely your target audience engages with your website.Read more in 3:15
Featured image for How to Improve the Domain Authority of Your Website or Blog

SEO & Search Marketing · October 6, 2016

How to Improve the Domain Authority of Your Website or Blog

Domain Authority (DA) is a metric or a quantifiable parameter that has been developed by the famous SEO Company, Moz.Read more in 3:42
Featured image for How and Why SEO and PR Should Work Together?

SEO & Search Marketing · October 5, 2016

How and Why SEO and PR Should Work Together?

There was a time in the not so distant past when PR and SEO existed in silo and were considered to be separate departments. While, in a traditional organizational setup, the PR department usually reports to a C-level executive, and the SEO and content executives comprise the digital marketing department with a separate manager. That is how, despite having similar goals, they have been viewed to be two unconnected departments and forms of communication.Read more in 3:17
Featured image for 4 Reasons Why You Should Guest Blog

SEO & Search Marketing · September 30, 2016

4 Reasons Why You Should Guest Blog

Guest blogging is an incredibly powerful tool in the domain of content marketing and SEO. Guest posting on popular blogs or websites can give you exposure, authority, bring you quality traffic, help you augment your social media presence and also give you more business opportunities.Read more in 2:41
Featured image for What is Anchor Text and Why is it Considered Important From the Perspective of SEO?

SEO & Search Marketing · September 28, 2016

What is Anchor Text and Why is it Considered Important From the Perspective of SEO?

Anchor text is extremely important from the SEO perspective because it is one of the ranking factors that search engines use to rank a website. It is helpful for both search engines and readers because it helps them to understand the relevancy of the links and the topic that the page is discussing. It helps search engines to index your page, create your link profile and then analyze it.Read more in 2:40
Featured image for 6 Tips To Create More Engaging Content

SEO & Search Marketing · September 23, 2016

6 Tips To Create More Engaging Content

Creating pages after pages of words or limp videos and content with unrelated images won’t help your inbound marketing efforts much in the long run. The ideas shared through the words matter, the word count or quantity of content created does not. The reason is simple.Read more in 3:03
Featured image for How Is Voice Search Going To Impact SEO?

SEO & Search Marketing · September 21, 2016

How Is Voice Search Going To Impact SEO?

There has been a rise in the number of voice search queries in the last couple of years or so. Multinational tech giants like Google, Microsoft, Facebook, Apple and Amazon are all trying to launch their own digital personal assistants. Most would say the rise of voice queries and digital assistants has to do with convenience.Read more in 3:01
Featured image for Why are Meta Descriptions Important and How to Write Them Correctly

SEO & Search Marketing · September 16, 2016

Why are Meta Descriptions Important and How to Write Them Correctly

Meta-descriptions are often ignored by SEO experts because many believe they don’t have a direct impact on the search engine ranking of a page. Although it is true that search engine algorithms do not directly factor in the meta-description of a page, it is also true that the meta-description is an important part of a meta-tag as it helps to improve the click through rate of a page.Read more in 2:43