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453 articles

Featured image for News in Social Media

Digital Marketing · June 14, 2016

News in Social Media

Did you know that 62% of U.S. adults get their news on social media?Read more in 0:59 ↗
Featured image for How to Best Target Your Ideal Audience Through Facebook Ads

Digital Marketing · June 8, 2016

How to Best Target Your Ideal Audience Through Facebook Ads

Facebook is probably the best online forum in the world right now if you are trying to sell your product or service to a large audience or target group. Now, success with Facebook advertisements doesn’t come about randomly and without a plan.Read more in 0:07 ↗
Featured image for Tips for Using Twitter to Market Your Business

Digital Marketing · June 7, 2016

Tips for Using Twitter to Market Your Business

Twitter has established itself as one of the major social media platforms of the world. As of the first half of 2016, the social site was drawing an average monthly user base of 310 million users. This number is set to increase as more and more people gain access to smartphones and affordable internet plans. Marketers can use this trend to the advantage and make Twitter their primary advertising platform.Read more in 3:03 ↗
Featured image for Measuring Social Media ROI

Digital Marketing · June 2, 2016

Measuring Social Media ROI

Social media marketing has become a norm for most brands today. However, most of them are at loss when asked about the returns yielded by their social media efforts. We take a look at how you can measure your social media ROI.Read more in 2:43 ↗
Featured image for The Why and How of Influencer Marketing

Digital Marketing · May 26, 2016

The Why and How of Influencer Marketing

An increasing number of businesses are investing in influencer marketing. Statistics show that 65 percent of businesses want to increase their influencer marketing dollars this year. Brands, both big and small, realize that merely employing traditional marketing strategies will no longer help them make the cut.Read more in 2:17 ↗
Featured image for Editors of Facebook Select News, Not Algorithms

Digital Marketing · May 12, 2016

Editors of Facebook Select News, Not Algorithms

Recently documents have been released unveiling that Facebook’s algorithms don’t, in fact, determine the news being distributed to its viewers.Read more in 1:15 ↗
Featured image for Pinterest Analytics: Improving Your Marketing

Digital Marketing · May 5, 2016

Pinterest Analytics: Improving Your Marketing

Earlier in the week we gave you 11 easy tips to optimizing your Pinterest account. Let’s follow up that post by diving into how you can improve your marketing via Pinterest Analytics.Read more in 2:58 ↗
Featured image for Boost Your SEO on Pinterest With 11 Easy Tips

Digital Marketing · May 2, 2016

Boost Your SEO on Pinterest With 11 Easy Tips

Over the last few years, Pinterest has evolved into a massive visual search engine. With a growing 100 million users, Pinterest just might be one of the most underestimated social media platform when it comes to driving traffic to your site.Read more in 3:19 ↗