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453 articles

Featured image for Decoding The Online Shopping Surge

Digital Marketing · November 8, 2017

Decoding The Online Shopping Surge

The festive season has just bid us adieu but the festive hangover refuses to leave us. The gala celebrations with family, the joy of festivities and binging on delicacies has remained the same over the years.Read more in 2:04
Featured image for Digital Transformation: Hype Or Innovation?

Digital Marketing · November 6, 2017

Digital Transformation: Hype Or Innovation?

There’s no escaping the fact that digitization has seeped into every possible sector. Whether as consumers or as industries, we have all been a part of the digital transformation wave.Read more in 2:21
Featured image for Using Social Media Influence As An Entrepreneur

Digital Marketing · October 20, 2017

Using Social Media Influence As An Entrepreneur

Entrepreneurship places individuals at fierce competition with big corporations, and a good social media strategy may well be the key to success. Nowadays, the reach on online platforms has gone so far even business cards tend to have information on social media accounts written in them. The world is slowly becoming a community that readily engages with each other and social media is the Ocean that these droplets combine to form. The relevance of social media accounts are such that people automatically assume that any big business will have an online presence.Read more in 3:07
Featured image for Five Key Strategies On Audience Interaction Within Social Media

Digital Marketing · October 16, 2017

Five Key Strategies On Audience Interaction Within Social Media

Live audience participation is the current trend within social media marketing. In a market that is fast targeting personalized responses within branding dimensions, social media is the wave everyone wants to ride to surpass the competition. Old ways of doing business are fast giving way to the development of new business models. Basically, the way big corporations do business is changing and at the center of this change is the rise of social media.Read more in 3:12
Featured image for Get the Best Out of Your Live Video Content with these Tips

Digital Marketing · October 9, 2017

Get the Best Out of Your Live Video Content with these Tips

Live video and live streaming are the buzzwords of the year and it’s easy to see why. Live streaming allows businesses to reach their customers with ease. Every moment can be shared as it is happening, allowing companies to keep their customers engaged constantly.Read more in 2:19
Featured image for How Social Media Has Changed the Face of Business Forever

Digital Marketing · October 4, 2017

How Social Media Has Changed the Face of Business Forever

A lot of businesses now use social media marketing for their products and are experiencing first-hand the many benefits that social media business tools have to offer. Needless to say, the world of business has completely changed ever since social media business tools have been developed. Here are some of the major ways that business has evolved thanks to social media marketing.Read more in 2:17
Featured image for 6 Ways Social Media Helps Small Businesses To Grow

Digital Marketing · September 20, 2017

6 Ways Social Media Helps Small Businesses To Grow

Social media has an essential role in helping small businesses and startups climb up the corporate ladder. Customers get the first glimpse of your business on social media. Platforms such as Facebook, Twitter, LinkedIn, and so many others have taken the internet by storm and are crucial to the social lives of so many people.Read more in 2:27
Featured image for The Importance of Social Media in Business Marketing

Digital Marketing · September 13, 2017

The Importance of Social Media in Business Marketing

Today's era is the digital one, where anything can happen over the Internet. Almost everyone has access to the Internet, except for the ones living in very remote areas. A huge number of people use social networking sites such as Facebook, Twitter, LinkedIn and so on. So, it would be a great platform for companies to promote themselves and expand their business.Read more in 2:20