The Need:
PitBossJacks.com manufactures and sells high-performance racing jacks trusted by NASCAR teams, pit crews, and home garage enthusiasts across the country. Despite offering a premium product line and strong word-of-mouth in the racing community, their existing Shopify site lacked optimization—leading to slow load times, poor mobile performance, and underwhelming conversion rates.
The brand also needed a better way to engage their audience, promote new product drops, and drive direct-to-consumer sales through strategic social content. Their digital presence needed to match the precision and speed of their product.
The Solution:
MMG stepped in to optimize and restructure the PitBossJacks Shopify store. We began with a full audit of the theme’s performance, fixing layout inconsistencies, broken schema, and slow-loading assets that were affecting both SEO and conversion.
We rebuilt the homepage with a performance-first mindset—featuring hero products, real customer testimonials, racing videos, and trust badges that reinforced PitBossJack’s reputation. Product pages were optimized with updated copy, professional imagery, and technical data for racing and mechanic buyers alike.
In parallel, we helped craft a targeted social content plan, featuring:
Behind-the-scenes garage content
User-submitted jack installsHigh-performance product highlights
Seasonal promotions timed with the racing calendar
The campaign launched across Instagram and Facebook, with retargeting and email flows built into the system to recover abandoned carts and promote limited-time offers.
The Result:
Since launch, PitBossJacks has seen increased mobile conversions, stronger average order values, and improved engagement from both garage enthusiasts and professional buyers. The updated site reflects the toughness and reliability of their equipment—and their brand now races as fast online as their jacks do on the track.
With a solid Shopify foundation and a growing social audience, PitBossJacks is positioned to expand deeper into the DTC market while staying connected to the racing culture that built their reputation.
