The Need:
Mass Companies approached MMG with a unique challenge: they needed a content management system (CMS) powerful enough to handle their custom auction infrastructure while remaining user-friendly for internal staff. As operators of high-volume equipment and consignment auctions, their digital platform had to support real-time content updates, seamless inventory display, and tight integration with Auction360—a proprietary auction management tool. Their existing site was outdated, slow, and lacked flexibility, making it hard to scale and even harder to manage across teams.
Additionally, the company needed a system that could adapt to both back-end operational workflows and front-facing bidder experience demands. That meant blending the reliability of enterprise-grade infrastructure with the flexibility of a modern CMS—without requiring constant developer involvement for daily tasks.
The Solution:
MMG delivered a fully customized website built on ExpressionEngine CMS, architected specifically for the auction space. We built a series of dynamic modules designed to sync with Auction360’s data flows, while maintaining control over content structure, categories, and branding.
Auction listings, asset details, and bidding windows were designed to be updated in real-time, and MMG developed backend tools to make content entry and updates as painless as possible. The ExpressionEngine foundation gave Mass Companies a stable, secure platform to grow on, while our frontend design emphasized clarity, ease of navigation, and conversion-friendly layouts for both buyers and sellers.
On the technical side, we ensured the CMS could scale with auction day traffic spikes and integrated caching strategies to maintain speed and uptime even under heavy use. Our approach provided a perfect bridge between complex auction logistics and user-friendly digital experiences.
The Result:
Post-launch, Mass Companies saw immediate operational benefits. Content entry times dropped by over 60%, allowing staff to respond faster to inventory changes and buyer activity. Site performance improved across all metrics, especially during high-traffic auctions, where load times remained stable even as user volume spiked.
Most importantly, the integration with Auction360 was seamless. Mass Companies now has a digital hub that accurately reflects their business operations and scales alongside them. Staff members can manage everything in-house without needing to rely on third-party developers for changes or listings. The site serves as both a marketing asset and an operational control center—positioning Mass Companies to expand their auction reach confidently across new markets.
