The Need:
As a growing community event with dozens of vendors, the Gretna Farmer’s Market needed a digital presence that could drive local foot traffic, attract new vendors, and promote seasonal programming. Previously relying on sporadic Facebook updates and word-of-mouth, the market lacked a central hub for event information, vendor listings, and weekly schedules. This limited their ability to scale community engagement, coordinate vendor logistics, and attract sponsorships.
With increased competition from surrounding events, the market organizers realized they needed a more strategic digital marketing presence that combined clear communication with strong local visibility.
The Solution:
MMG launched a comprehensive campaign that combined a fresh website build, localized SEO, and a social media content strategy focused on consistency and community engagement. The website was built on WordPress and tailored for ease of use, mobile responsiveness, and fast updates.
We created individual vendor highlight sections, a real-time event calendar, and a submission form for new vendors to apply. A blog-style announcement feed allowed organizers to post weekly updates, vendor spotlights, and seasonal highlights.
Our SEO strategy focused on hyperlocal keywords and structured data, improving search performance for terms like “farmers market near me” and “Gretna produce stands.” On the social media side, we delivered creative assets, scheduled weekly posts, and built engagement campaigns to highlight fresh produce, local artisans, and food trucks.
The Result:
The Gretna Farmer’s Market saw measurable growth in both vendor sign-ups and visitor turnout. Organic search rankings improved dramatically, placing the site on the first page for key local search terms. Community members now use the site as the go-to destination for market schedules, weather-related updates, and weekly promotions.
Social engagement tripled within the first three months, and sponsors began reaching out proactively through the website. With a centralized platform and strong community branding, the market is now equipped to expand into new event types, extend seasonal runs, and attract broader regional interest.
