The Need:
Competition Suspension Inc. (CSI) is a top-tier manufacturer of performance racing shocks, trusted by micro sprint and dirt track racing teams nationwide. While their BigCommerce store was well-stocked and their brand was respected, their digital marketing performance told a different story. CSI’s Google Ads campaigns were underdelivering, conversion tracking was unreliable, and product-specific visibility was lagging behind competitors.
Despite spending on paid ads, the return on ad spend (ROAS) was unclear, and internal reporting lacked confidence. CSI needed clear attribution, improved ad performance, and a partner who understood both e-commerce and motorsports.
The Solution:
MMG launched a focused digital marketing overhaul, starting with a full PPC audit and Google Ads account restructure. We reengineered their campaigns to align with product categories and buyer intent, using Google Performance Max to tap into AI-powered bidding and broader audience reach.
Simultaneously, we tackled the tracking issues. BigCommerce’s native tools were causing gaps in conversion data, so we implemented custom tracking scripts and verified enhanced e-commerce and purchase events across all major ad platforms. This ensured accurate attribution and better budget control.
We also optimized product feeds, cleaned up meta data, and created new ad creative highlighting CSI’s top sellers like their 600cc Micro Sprint shock packages. Landing page performance was reviewed, and callouts like “In Stock Now” and “Race-Ready Packages” were emphasized across both ads and site banners.
The Result:
CSI’s ad performance rebounded within weeks. Conversions became reliably trackable, clickthrough rates improved, and ROAS stabilized at profitable levels. The team now has the visibility needed to scale spend intelligently, focusing on product categories that consistently drive results.
Additionally, CSI’s internal team can now rely on accurate reports to guide inventory, marketing, and promotional planning. MMG remains on standby for monthly optimizations and seasonal pushes tied to key racing events.
